Mobile advertising is such a nightmare these years, with
terribly low revenue and click-through rates crippling both commercial
companies and indie developers.
However, more and more remarkable advertising networks are
rising, offering a great variety of monetization models to help developers
maximize the revenue of their mobile apps, and yet most of us only know
about AdMob.
But you deserve a better advertising network, and that
is the purpose we have here: to feature 20 advertising networks with
standard and creative app-vertising models, flexible monetization features and
detailed analytics to pump up your revenue strategically.
To make it easier, we provided a comparison list for you to
check out the features of each network in a glance. But first, let’s take a
look at what each network has in store for you.
AdMob
Being the child of the behemoth Google, AdMob should be
the first advertising network for app developers to consider for monetization.
What makes it a worthy platform here is probably not its brand, but its
integration system a.k.a. SDK (Software Development Kit) that helps you
connect across famous platforms such as iOS, Android and the
rising Windows Phone.
Given the strong coding nature of Google, the SDK allows you
to choose from a wide range of ad formats for both mobile devices and
tablets, including standard banner ads, interstitial (full screen) ads,
interactive ads and exclusive custom search ads. Integration is far less
painful with AdMob, as the documentation is clean and complete with
recommendations for best practices.
However, tons of personal reports indicate that the eCPM or
revenue on the AdMob is very low, and as usual, support is hard to reach.
Apparently best integration does not mean maximum revenue, so you might want to
try your luck with other reliable networks with dynamic monetization
models such as CPI (Click Per Install).
Millennial Media
As the first mobile advertising network that furthered
itself to an Initial Public Offering (IPO), Millennial Media clearly knows how
to do business, and offers lots of grand deals for developers ranging from top
mobile gaming companies to indie teams.
The intelligence gathered from its many research
probably makes Millennial Media a full-fledged self-service platform which not
only offers publishing features, but advertising features that you could
utilize to promote your apps.
You can create a client campaign that lets advertisers
compete for your inventory within the respective categories – date range,
targeting, pacing and pricing – and all transactions are reported inside its
systematic dashboard. Millennial Media is also the loyal supporter of Ad
Network Mediation that grants you the ability to display advertisement from
other advertising networks, such as AdMob.
You can even allocate traffic across the
networks by percentage, location, and ad revenue based on eCPM. The House
Ads also helps you to cross-promote your lines of apps inside your own
application. That said, it’s clear enough that Millennial Media is simply the
best combination of advertisement and monetization for your app.
Adfonic
Adfonic cares not only about integration, it cares for the
performance of your advertisement, with the promise of 95% average fill rates
on both iOS and Android, and even up to 10x higher eCPMs with rich media
advertisement. To achieve this, they are working directly with international
agencies and brands such as Samsung, ESPN, BBS and Amazon Kindle to
display their giant campaigns in your mobile app.
Adfonic also supports AdMob mediation to ensure your fill
rate is exploding, and your maximum revenue is guaranteed. Built with the mind
of supporting giant advertisers and publishers, Adfonic offers Ad Serving API
that lets you customize the type of ads you request and specific ways they
will be returned, for example XML, JSON, URL encoded or raw HTML.
You can even manage multiple accounts through a single
platform, and access all publishers’ data through real-time reporting API
and analytics dashboard. Though the flexibility is great, it could
translate into lots of technical difficulties and confusion that may lead to
possible revenue loss. Sometimes, less is more. Implement only what is
necessary.
Chartboost
Standard mobile advertising networks are good, but when it
comes to displaying ads on your game titles, they become hugely irrelevant
due to the fact that the standard networks are targeting mass audiences with
great variety of interests.
Chartboost is the solution for game developers, as it’s
a platform that’s dedicated to advertise gaming ads, with up-to-par integration
and analytics technology.
Chartboost offers lots of creative solutions that are bent
on heavy promotion and they are all done in a professional sense. They also
optimize your eCPM while advertisers increase their bids to pump out the
revenue number you will really like to see. You only need 5 lines of codes to
make Chartboost start working for you.
The ads are mostly about downloading another new game, so it
meets the interest of the audiences who are already playing games, and always
seeking for the next fun factor.
Tapjoy
In-App Purchasing has been a hot debate topic lately, with
most mobile gamers arguing that they don’t want to pay repeatedly just to
complete a game. But how about doing something to earn the in-game coins, such
as downloading another free game?
That’s what Tapjoy is doing: offering the gamers the chance
to earn virtual currency by performing real-world action. The model is
called incentivized download.
You give gamers the incentive (usually in virtual currency)
to choose or download apps. In place, they can reap virtual rewards and premium
content on 20,000+ games supported by Tapjoy in 1 billion network devices. Over
77 million monthly active users are on Tapjoy, so common issues like fill rate
does not exist here.
What is an issue is that Apple is certainly not happy with
the model, since the network has raised massive concerns about the gaming of
the App store’s download chart. Apple has been banning this practice for all
iOS apps, but Tapjoy gets around the rules by re-launching the system as a web
application, which Apple cannot rule over.
If Apple hates it, you know that this is really an
effective, even a bit dirty way to monetize and promote your game.
Aditic
Aditic has a strong background in mobile advertising and
marketing probably thanks to its parent company, Sofialys. The team has been
working for over 6 years to develop idiot-proof platforms for mobile
developers. As a result, the Aditic system supports iOS, Android, Blackberry,
Samsung Bada and even Java with a nice range of ad formats including
interstitial ads.
Admoda
Admoda is a mobile advertising network that’s paying CPC,
CPM and Flat Rates to its publisher, and they are promising you unbeaten fill rates
and eCPMs in the industry. The integration is straightforward, but don’t fear
even if you are new to the system, as their support system is filled by
non-robots (aka humans) dedicated to solving your issues efficiently.
Flurry
Thrive in the new app economy, as Flurry wants to help you
generate more advertising revenue with its largest app data set on consumer
usage in the world, collected from more than 700 million mobile smartphones and
tablets!
From this point you can observe that Flurry is really confident
about the power of its analytics, as proven through its detailed analytics
promotion page.
HUNT
Hunt your revenue with 2 billion mobile users in HUNT Mobile
Ads network, and it also equips you with standard hunter kits ranging from SDK
to reporting tools, and reporting API to make sure you track down or catch the
best ads for your mobile app or website.
inMobi
inMobi originates from India, but this does not stop them
from trying to conquer the international mobile advertising market. The stat
proves their capabilities too, as they have so far reached 93.4 billion
impressions in 165 countries with 578 million consumers, making it a
considerable choice for any developer that desires successful monetization.
Jumptap
From the time you start sending the app requests from your
app, the targeted Mobile advertising leader, Jumptap begins its operation to
optimize your app’s performance and ensure your revenue could reach its
possible maximum. It has also partnered with other data providers including
datalogix to guarantee the best uses of your inventory.
Kiip
Kiip operates a business model similar to what we called
“incentivisation”, but calls it “rewarding”. The difference is that, instead of
doing chores for virtual rewards you may not like, you can actually redeem real
products, such as carbonated drinks and snacks!
Besides, the company is doing great in integrating this
fresh idea with its sleek API and SDK, just as professional as other
advertising platforms!
Madvertise
Established in 2008, Madvertise specializes mobile
advertisement in Europe, especially German-speaking countries with technically
unique services for both advertisers and publishers, such as Real-Time Bidding
and rich media ad formats. Oh, and don’t be afraid of its premium web design
yet, since it features open source SDK for simple integration.
MobFox
Farewell to $0.01 CPCs. Over 10,000 publishers have been
utilizing the MobFox advertising marketplace to help them earn up to 300% more
revenue from their mobile apps.
On top of that, you achieve full control over the ads shown
in your mobile, and with the eCPM control feature you are able to set minimum
CPC/CPM floor limits at the price you desired.
MobPartner
As a Return Of Investment (ROI) driven company, MobPartner
makes sure that you get the best revenue for your time spent on this mobile
affiliate network.
The SDK helps you to display banner and text link from its
CPA campaign, and you can also go for the advertiser route with CPI campaign,
if you’re looking for some breakthrough in your download traffic!
MoPub
What’s truly strong about MoPub is its advertisement format
that could be summarized in one word: rich. Static images, HTML5 Ads, Banner,
Landing Ads, Expand Ads, Interstitial Ads, Video and ORMMArich Media ads are
always available for you to play creatively with your advertisement.
It’s not just about ad format, MoPub wants to drive more
revenue, therefore they debuted MoPub Marketplace that allows bidders
to quote prices for your ad impressions the moment they’re available, and take
advantage of data to optimize their bids in real time. This results in precise
ad targeting that drives even better revenue for both parties.
Mojiva
Mojiva prides itself with its technology that crawls though
the publisher mobile apps and catches relevant keywords using intelligent
algorithms, then indexes them to empower the contextual mobile advertising
system that eventually leads to the most important result: more earnings to
you.
Be sure to register a website for your app though, since
they do not accept free email accounts, such as Gmail.
PlayHaven
Aligned with the terms flexibility, information and control,
PlayHaven really lives up to what it offers. Not only can you monetize your app
with control over the placement and frequency, you could also cross-promote
other games and even request valuable user information to re-engage players
outside your game.
RevMob
RevMob is a rising Cost-Per-Install (CPI) network that
offers the highest eCPM for game publishers. They offer various kinds of apps,
and the technical integration is so easy that you just need to put 2 lines of
code inside your app to earn your first pile of income from them.
The network also straightened up your integration mess by
introducing SDK that supports game engine, including Unity and Corona.
Smaato
Versatile platform support is enough to describe the
dedication of Smaato. iOS, Android, Windows, Blackberry, Samsung Bada, Symbian,
you name it, they got you supported. Their love for support has even expanded
to their ad format that truly helps you to achieve virtually any
type, and any behavior of advertisement you want.
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