Revitalize the Perception

How’s it going! I wanted to give you a reminder about personal branding and what the concept of a brand and building your brand means. We have heard this terminology used way too many times, and it’s pretty generic… I agree with you… and don’t look at me like that.

How about we stay away from that term “build your brand” and let’s say… hmmm… “Revitalize the Perception.” It is NEVER EVER too late to revitalize the perception. If Joe, John, and Britney have this conceived (and maybe real) perception of you today, well you can change that tomorrow. You can literally change whatever you want in your life! You have the power to do this!  

Read these quotes to yourself in a small whisper (or aloud if you chose… whatever you feel is best):

• “A brand is a perception or emotion, maintained by a buyer or a prospective buyer; describing the experience related to doing business with an organization or by consuming its products or services.”

• “Relevance is something we earn by the importance others place on what we do for them and by their judgment of how well we do it.”

• “Consistency is the hallmark of all strong brands. Inconsistency weakens brands and suspends belief.”

What are your thoughts after reading that? How do you feel about those powerful messages? What is your inner voice telling you? How does it make you feel when you read these words? You know why successful people are successful in everything they attempt? You know why a successful person measures success in their own terms? I’m sure you know why and what you believe is valid… but I truly believe these three quotes are relevant in life and highly relate to each other. The positive perception, emotion, and energy that you put out into the universe will allow other people to feel it. By continuously updating your knowledge, information about certain topics, and your capacity to learn can allow you to teach others. And this makes you relevant! Just how we download the newest updates for our systems, you have to have the most current knowledge to enlighten someone and share something that someone didn’t know today… and that’s what makes you relevant. When you are consistent in the person you are, people expect that same person to show up and do the things that you would normally do. If you do something consistently… whatever it is… that becomes your constant. Successful people discover what they can do every single day that becomes constant to grow and develop. And one day… just one day… that same person you see in the mirror will be the person that everyone else sees when you are in public.

“Revitalize the Perception”… you have the power… imagine that person in the mirror… be relevant today… be consistent in the person you are… project positivity and great energy into others…

1) Look in the mirror and describe the person you currently see

2) Keep looking in the mirror and describe the person you want to see

3) Now see yourself as that person… you are that person… you have “revitalized the perception”… you are your future self in the present moment!

I honestly speak to myself in the car ride or on the airport in the mornings. I want you to please familiarize yourself with these words and really believe you are these words. When speaking words out loud, it has the physiological effect to transform our mind, body, and spiritual energy. You speak into existence who you are… and who you become see yourself as…

• Indispensable
• Innovative
• Committed
• Hardworking
• Responsive
• Creative
• Results-oriented
• Talented
• People-centered
• Lean
• Industrious
• Challenging
• Efficient
• Flexible
• Understaffed
• Caring
• Busy
• Personal

"Revitalize the Perception"  -Zefren Edior