- Digital Media Convergence
Physical and digital worlds are converging. As a result
consumers expect uniform service whether they are in the physical world or if they
are in the digital world. The convergence of the business and personal use of
technology is also fueling this trend.
- Digital Experience Delivery
Forrester points out that “A great digital experience
is no longer a nice-to-have; it’s a make-or-break point for your business as we
more fully enter the digital age.” The report points to a growing number of
firms that have chosen a mobile-first approach, but then falling flat because
“systems of record cannot keep up with engagement needs.” To a greater extent,
customers’ impressions of a business are established through digital engagement
forcing businesses to recognize that “software is the brand.” Some CIOs are
losing their influence over the decisions in these areas as digital experience
agencies are engaged by chief marketing officers and chief technology officers
to a greater extent than by chief information officers.
- The Internet-of-Things
The Internet-of-Things will move from hype to reality with the ubiquity of connectivity and proliferation of devices, and wearable computing will go from niche to broader use. This will turn the traditional “spray-and-pray promotional campaigns” into marketing to ecosystems that emerge as a result of these changes. (Text credit: Peter High) (AP Photo/Reed Saxon)
- Business Enhances Intelligence
IT is losing its control over
business intelligence platforms, tools and applications often due to IT’s
inability to operate at the increased pace of the business. The report also
notes that business process management, again a traditional domain of IT
by-and-large, is increasingly becoming the domain of other functions as “a new
class of users demands more user-friendly, self-service features to automate ad
hoc processes without expensive and scarce IT resources.” As mobility
increasingly becomes a strategic imperative of the entire business greater,
levels of process and data innovation should arise, again leading to various
functional leaders to wrestle control away from IT.
- Data Limitations Yesterday Problems
As quoted by Forrester "firms that embrace big data
concepts, open data, and adopt new adaptive intelligence approaches are
creating next generation smart systems that overcome limitations and create
disruptive business innovations.” Cheaper, more agile, collaborative, and
adaptive methods for analytics and data sharing are key. Forrester also notes
that it is important to design “predictive apps able to sense their environment
and respond in real-time, anticipate user action, and meet users in their moment
of need.”
- APIs Emergence & User Data
There is a comparison between service-oriented architecture (SOA) and applications platform interfaces (APIs). Like the former, the latter provides “open access to useful functionality through network-based services using technologies that are readily accessible from a broad range of programming environments.” The report sites as examples Amazon.com's product advertising API and the Washington Metropolitan Area Transit Authority’s API which represent business model innovation under this paradigm, while also highlighting the need for ever more sophisticated security given the exposure of data to a much broader set of individuals.
- Cloud and Mobility Strategy
Many firms have cloud strategies and mobile strategies, but
the report makes the point that the benefits of the cloud will be limited by
the speed with which traditional applications are re-written to take advantage
of the cloud. Without this redesign, benefits will be limited. Additionally,
mobile strategies that have been a part of IT strategies across industries for
a couple of years are now insufficient given the need to think of mobile as
only one part of a broader omni-channel approach which requires a new kind of
“application architecture that must be capable of supporting systems of
engagement.”
Than you for taking a moment to read this and also taking a moment to increase your knowledge.
Onelove,
Z
Onelove,
Z
Source:
- Forbes - Technology
- Forrester
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