Support Small Business Saturday

Small Business Saturday is a new tradition beginning to take center place around American cities following Thanksgiving day. Corporate America and all people in between realize the role and the value that small business brings to our communities! By buying just one item (or more if possible) from a local store, we are supporting our vendors that give right back to the communities, in which supports them. It creates a solid ecosystem right within your city / community. 

Initiative. American Express created the day three years ago, to help small businesses struggling during the recession. This initiative has spread over those 3 years via marketing communications, Facebook, Twitter,  Youtube, etc., to revitalize the small businesses that support local economies. 

The 3/50 Project. A small business advocacy group, says for every $100 spent in independent, locally-owned stores, $68 is returned to the local community. Furthermore, when we spend our hard earned dollars with big retailers like Wal-Mart, Target, JC Penny, Macy's, etc, there is no way we see that return value back to our local cities! 

Share. People around the internet and social media has made Small Business Saturday prominent for a reason, so let us do our best to help out the small businesses in our neighborhoods. 

Onelove,

Z





Sources: 
LA Times - small business saturday
Battlecreekenquirer - New-Small-Business-Saturday-tradition