You will find that you cannot change the "culture" of a group; rather, the "culture" of the group will change you. We see similar trends in Culture and Tech! Technology will conform to culture, and tech consumer products will address the needs of a culture... understanding what the cultural needs and wants are will greatly impact your global knowledge and target audience. One example are mobile phones, in middle eastern regions, that come equipped with specialized timers to aligned with prayer times. Furthermore, we are finding younger generations that are engaged in unsociable behaviors due to technology - texting, emailing, and social networks. There are still ongoing studies to understand the affects of technology on culture; however, these are some notable trends.
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